Infographic ideas are fantastic pieces of content. They are pack with information but aren’t hard to decipher and understand. They’re also beautifully design and are very shareable.
However, coming up with infographic ideas can be the most challenging part of creating infographics. The good news is that infographic ideas are everywhere and all you have to do is know where to look for inspiration. We’ve put together this list of 9 infographic ideas to help get you start to lighten the load.
Compare and contrast two things
This is probably the most common infographic idea. Comparing and contrasting gives you a ton of topics to choose from. Maybe it’s pop culture, or maybe you’re comparing countries or types of sports teams. Brainstorm as many ideas as you can. If you have a hard time coming up with ideas, try to find references or existing infographics.
Break down an event into numbers
Infographics and numbers go hand in hand. This works great for current events, such as Oscar wins by film over time or Olympic medal counts over time. It also works well if your event has exciting and little-known facts.
A lot of infographics that include numbers and statistics often perform well. So, if you’re confuse with where to start, think of an event you’d like to break down into numbers.
Create a timeline of a particular topic
Timelines are a great way to show the different aspects of something, from language development to famous people in history. It’s also good for showing certain key events that shaped a place or culture.
This also works really well with historical places or objects. The downside of this type of infographic is having enough data and information to include in your content.
Break down a complex topic into easy-to-understand terms
Infographics that help explain difficult subjects are helpful because they eliminate text and usually make the topic more interesting. You can also make them fun by adding illustrations or photos.
This is great if you’re trying to explain how to do something. If you’re having trouble coming up with a topic, look at sites such as Pinterest for ideas. You can also try breaking down an invention or scientific discovery into easy-to-understand ways.
Highlight the benefits of something
This is great for products, services, or even your own company. It’s also helpful to show the positive impact of an event on pop culture. If you already have a product or service, coming up with benefits or features shouldn’t take you much time.
The end product will also be a worthwhile investment since you can use it on your site, on different social media channels, and so on.
Create a flowchart of something
Flowcharts are great because they’re easy to understand. They can be use almost anywhere – breaking down complex topics, comparing and contrasting, showing how the parts of a system work together.
Identify trends over time
Trends are always interesting to people. Look at Google Trends for some examples. You can find them in all types of things, from pop culture to sports. Alternatively, you can also use it to predict future trends.
The best part is you could also take a look at past trends if you want to make an infographic about something that has happened in the past.
Turn to data
The most interesting types of infographics are the ones that tell a story. It’s also one of the hardest, mainly if you include statistics.
An infographic is often make of facts. The more points you have, the better your infographic will be. Of course, it’s essential not to go overboard and confuse your audience, so make sure the facts are easy to understand and are compelling enough.
Offer advice on a particular topic
An infographic is also an excellent brand awareness tool. If you want to educate your audience about a particular subject, an infographic is the right type of content you want to share. Since they’re load with information and visuals, your audience will have a better chance at understanding your message and retaining the information they just consumed.
This is great if you’re a blogger or you want to create an infographic for your website. It’s also helpful if you’re going to promote a cause. Just make sure the advice you give is sound!
Where do you jot down your infographic ideas? Do you write in your notebook or do you use an app on your device?
Here are a few favorite tools of ours for writing down ideas.
Evernote is available on most devices and is a great way to document and organize your ideas. Ideas popping up at the most random time or place? Just whip out your phone and add them to your Evernote.
Evernote’s cloud-based system makes your notes accessible on any devices, perfect if you’re constantly on the go and work on multiple devices.
You can also share your notes with others by sending them a link. Evernote also has an option for chatting for collaborating with other people. It’s great for organizing your ideas and notes.
Mindmeister is a web based mind mapping tool which allows you to mind map on the go. Since it is web based, you can create your maps on any device.
It’s great for visually outlining your ideas keeping your thought processes organized. Mindmeister makes displaying hierarchies and connections easier and makes note taking more efficient.
You can also share your mind maps with everyone (Just click on the Share Map button). It’s also easy to export the mind map to your desired format.
Although Mindmeister is free, you need to create an account (log in with Google for easier access).
Google Docs is a favorite of ours because it’s easy to use and it autosaves all our work on Google Drive’s cloud storage. Not to mention, the editing and suggesting feature allow easier collaboration which makes giving feedback a breeze.
Researching within the tool is also made easy with the “explore” option. Simply click on a word and click explore and a sidebar will appear with all the results.
Add-ons in the Google Docs tool make your ideation and creation process efficient. By partnering with several third-party software, access to add-ons such as Thesaurus, Easy Bib or Open Clipart (to name a few) can be installed with ease on the Add-ons option.
Infographics are a great way to communicate with your audience. You can also use them as content for social media sites like Pinterest and Twitter. Creating an infographic can be challenging in the beginning stages, such as coming up with a solid idea in the first place.
With the right places to look and the right mindset, conjuring up an idea for your infographic can be as easy as one-two-three! This list should give you some ideas of topics that may work well for your next infographic project!
Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.